Daily Archives: January 11, 2020


In 2010 I decided I needed a new challenge and something that was a bit more meaningful. I quit a well-paid job to become an international volunteer. The organisation I volunteered with sent me to Xi’an, China with a budget of 200 euro per month. I can’t say that the volunteering experience itself was all that memorable, but living in China definitely was. I consider it to be one of the best things I ever did. After returning to The Netherlands I continued studying the country, especially its digital innovation in mobile, apps, e-com and more recently New Retail. I […]

The five year itch – going fulltime