Video: Social Media & Chinese Tourism


On the 15th of june 2016, ChinaTalk’s Ed Sander gave a lecture about the way soclal media can be used to reach the Chinese tourist. This lecture was part of the NHTV’s China House program.

In 40 minutes Ed giave the audience a thorough explanation of the development of WeChat and how this app and the Chinese microblog Sina Weibo can be used to reach the Chinese consumer.

You can now view a 40 minute video of the lecture below.