Cross-Border e-Commerce to China @ e-Trade Summit Antwerp

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In the past years cross-border e-commerce has exploded in China. The Chinese consumer wants western products, especially in certain product categories and prefers to buy them from abroad. China’s leading internet companies like and Alibaba have set up special channels to facilitate this consumer need. Recently Alibaba even opened offices in Belgium and The Netherlands to help Benelux brands to sell online in China.

On the 27th of September ChinaTalk’s Ed Sander and MyChinaWeb’s Bart Horsten will be presenting about this topic at the annual e-Trade Summit, Belgium’s leading e-commerce event, to be held at Dock3 in Antwerpen. In their duo-presentation Ed Sander will explain why cross-border commerce is booming in China and what the latest trends are. Bart Horsten will talk about the strategical options and practical considerations which western companies will have to make when selling online in China.

To see the full program of the e-Trade Summit 2016, please click here.

About the presenters

Ed Sander spent 2 years working as an international volunteer in the Chinese city of Xi’an, where he helped local NGOs as a marketing consultant. Besides his work as a CRM specialist he is an author and lecturer for ChinaTalk. Ed has published 3 collections of articles on digital China and frequently gives lectures about online marketing, e-commerce and digital innovation in China at universities and business organisations.

Bart Horsten is a China entrepreneur and consultant since 1998, being one the most experienced and broadly skilled China consultants in the Benelux, specialized in helping SME’s in their expansion plans or investments in China. Recently Bart founded MyChinaWeb, Belgium’s first China online marketing agency, specialized in Chinese website design, social media, online marketing and e-commerce in China.


Contacts of ChinaTalk can register for the event with a special speaker’s discount. Go to the registration page and use discount code ‘speakerETS’ to get 20 euro discount. If you register before the 21st of September you will get another 30 euro early bird discount on top of this.