This video is part of a online lecture ChinaTalk’s Ed Sander gave for students of Saxion University of Applied Science’s minor Doing Business with China in March 2021.
The lecture answers the following questions:
- What is live-streaming commerce?
- How did it evolve from other forms of live-streaming?
- Why did live-streaming commerce start booming in 2020?
- How does live-streaming commerce work?
- How does it create a seamless shopping experience?