Video: Introduction to China’s Live-Streaming e-Commerce

This video is part of a online lecture ChinaTalk’s Ed Sander gave for students of Saxion University of Applied Science’s minor Doing Business with China in March 2021.

The lecture answers the following questions:

  • What is live-streaming commerce?
  • How did it evolve from other forms of live-streaming?
  • Why did live-streaming commerce start booming in 2020?
  • How does live-streaming commerce work?
  • How does it create a seamless shopping experience?