Does live commerce work for us?
Ed Sander and Sven Rittau explore this question in their big K5X PEDITION China Deep Dive in the CHEFTREFF Podcast.
While live commerce is still in its infancy in Europe, it has become indispensable in China. The two experts analyze the development of Chinese live commerce and what makes it so successful.
In addition, Sven Rittau and Ed Sander will take you to Shanghai, Hangzhou and Beijing and provide exciting insights into their journey and their learnings.
They discuss the dominance of platforms such as WeChat, Alipay and Meituan and explain how these apps shape the daily lives of Chinese consumers.
Sven and Ed also shed light on the different strategies that Chinese tech giants use to build their ecosystems and talk about the rapid expansion of Chinese platforms into new business areas.
Listen to the full episode of the CHEFTREFF podcast below )or on one of the platforms linked here now and learn more about the Chinese trading world and how it influences ours. After the short introduction in German, the interview continues in
German professionals can also join the 2025 Spring and Autumn editions of the K5X-Pedition to China.