The world of e-commerce is evolving at breakneck speed, with China as the pioneer in this transformation. At this special Christmas China Café, you’ll have the chance to speak with Ed Sander, China Tech Analyst, about the latest developments in the Chinese online shopping landscape!
We’ll dive into successful platforms like Temu and Shein—companies that are reshaping global e-commerce with innovative models, ambitious expansion plans, and their remarkable ‘China speed’ of development. Prepare for an inspiring session packed with insights and strategies relevant to the online shopping market in Europe and the Netherlands!
What can you expect?
- Insights into how these giants are transforming the shopping experience with customer-focused apps and ever-improving quality at ultra-competitive prices.
- Behind-the-scenes views of business models that leverage demand, community engagement, and the power of rapid expansion.
- Strategies that allow these Chinese platforms to position themselves as global e-commerce pioneers—perfectly timed for the busy holiday shopping season!
Discover what Christmas Shopping 2.0 looks like, and what we can expect in Europe and the Netherlands. Get inspired and find out what lessons we can learn from this e-commerce revolution out of China.
- Date: December 9th. 2024
- Time: 17:00 – 19:00
- Location: Stadsbrasserie De Utrechter, Vredenburg 40, 3511 BD Utrecht
Tickets for this event are €12.50 and there are a maximum of 150 available.
About Ed Sander
Ed Sander is recognized as an expert in digital technology in China. He is a research editor for Tech Buzz China, co-founder and speaker for ChinaTalk, and owner of ChinaTechTrip.
As a digital China tech analyst, independent writer, tour leader, and speaker, Ed analyzes and comments on digital developments in China. Known for his practical and insightful keynote presentations, he engages audiences by discussing the latest digital and innovative trends in China, presenting a compelling view of China’s evolution and how it reflects our changing times.
Having lived in China for several years, Ed worked as a marketing consultant for Chinese NGOs in Xi’an and is married to a Chinese native. He still spends three to four months in China each year for research, family visits, and leading study tours.
Ed has published hundreds of articles on digital technology in China and on the cultural differences between the West and China. Through ChinaTechTrip, he developed a series of highly-rated study and inspiration trips for entrepreneurs and professionals. His expertise is frequently sought for radio and television programs, including by BNR, NPO, and RTL-Z. He is also a go-to source for international media interviews on Chinese internet companies.
Before focusing on China, Ed worked for over 20 years in database and online marketing for various multinationals across sectors. He is a former instructor at Beeckestijn Business School and contributed to the award-winning book Event Driven Marketing and its international follow-up, Follow That Customer! His combined knowledge of China and marketing enables him to translate Chinese developments for Western markets.