On November 7th, 2024, ChinaTalk’s Ed Sander will speak at the Neuland Fachtag 24. Ed will discuss ‘Temu Demystified’, explaining the rise of Chinese webshop Temu and dispelling some persistent misconceptions about the platform. How can Temu deliver so cheaply? What business models are behind it? Should European retailers be worried?
Everything, Everywhere, All at Once
The Shop of the Future
Halftime of the 2023 Super Bowl. The youngest brand to ever place an ad during this break is running the most expensive ad in history, for 14 million dollars. This marks the beginning of the steep rise of the Temu app.
The neuland conference 2024 aims to understand this phenomenon. We are asking about the shop of the future: Everything, Everywhere, All at Once. Are the Chinese business models that are attacking global e-commerce, such as Temu and Shein, innovative? How do they work? What can we learn? We are asking ourselves what the shop of the future might look like and whether building blocks or other elements can be found here. Is it still a shop at all or will shopping soon be everywhere and everything at once?
More information
- 07 November 2024
- 9:00 a.m. – 5:00 p.m.
- neuland, Konsul-Smidt-Str. 8g (Speicher 1), 28217 Bremen
For more information about the other speakers at this event and registration, please visit the event page.