We normally don’t allow for recordings of my keynotes to be immediately shared online. We have made an exception for this recording of my keynote Temu Demystified at the recent SCORE! conference in Zürich, Switzerland because:
- It’s a shorter 25-minute version of a lengthier keynote/masterclass that can stretch over an hour.
- The West lacks knowledge about Chinese internet companies in general and Temu specifically, leading to unfounded assumptions while we dismiss and underestimate these new Chinese competitors.
- It’s a good example of the masterclasses that we deliver during our ChinaTechTrip study tours (we have two or three new tours coming up in October; for more info, click here).
In this keynote, ChinaTalk’s Ed Sander explains Temu’s background and business model and why we should be very worried about it—but for different reasons than you might expect.